Shopify & Ecommerce
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Shopify & Ecommerce
Reduce Advertising Costs by Over 15% With Attribution Model Adjustments
July 12, 2023
By changing the time window in the Facebook Attribution Model, IMP has helped a beauty industry client reduce their advertising budget by 15.55%. An Overview...
6 Key Differences Between B2B and B2C Marketing You Should Know
June 8, 2023
B2B and B2C marketing are two different types of marketing, each with its techniques and strategies. This article will explore those distinctions by examining...
THE CONVERSION RATE REACHED 30% WHEN ADVERTISING ON INSTAGRAM
April 19, 2023
Following IMP's five best practices when implementing Instagram Ads in the US market, a client saw a dramatic increase in their conversion rate – up to 30%.
8 Upcoming Trends Defining Your Email Marketing Strategy 2024
February 5, 2024
Explore innovative approaches and stay at the forefront of digital communication to maximize the impact of your email campaigns.
Beyond “Shop Now”: Creating Email CTAs That Captivate And Convert
November 27, 2023
Elevate your email campaigns to new heights by creating compelling CTAs that increase engagement and improve conversion rates.
A How-To Guide to Create Non-Spam Email Blasts
November 23, 2023
Learn the essential techniques and strategies to create email blasts that engage and resonate with your audience without triggering spam alarms.
The Ultimate Guide to Successfully Launching a Global Online Cosmetic Brand
July 26, 2023
This article will share invaluable tips and strategies for building a successful cosmetics business online, from product selection to digital marketing.
Top Shopify Statistics, Facts & Figures Updates, July 2023
July 19, 2023
Discover the most up-to-date statistics, facts, and figures highlighting Shopify's accomplishments and impact on businesses and entrepreneurs worldwide.
4 of the Best Examples of Fitness Shopify Stores
June 6, 2023
Transform your Shopify fitness with these 4 of the best examples on the market. Read on to learn everything about it.
Why Can’t AI Fully Replace SEO Yet?
May 11, 2023
There's a saying in the world of SEO that "content is king", and Google's algorithms prioritize high-quality content to improve search rankings. With the emergence...
Organic Traffic Increased 679% In 12 Months Thanks To An Insightful SEO Strategy
April 7, 2023
With an insightful SEO strategy, IMP and a client in the dietary supplement industry increased the website's organic traffic by 679% in 12 months. Search...
Why do businesses need to research SEO keywords?
May 20, 2022
Keyword research is an indispensable step for businesses to determine a strategy to optimise the user experience on their website. Read the article below to explore.
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