By changing the time window in the Facebook Attribution Model, IMP has helped a beauty industry client reduce their advertising budget by 15.55%.
An Overview...
B2B and B2C marketing are two different types of marketing, each with its techniques and strategies. This article will explore those distinctions by examining...
Following IMP's five best practices when implementing Instagram Ads in the US market, a client saw a dramatic increase in their conversion rate – up to 30%.
This article will share invaluable tips and strategies for building a successful cosmetics business online, from product selection to digital marketing.
Discover the most up-to-date statistics, facts, and figures highlighting Shopify's accomplishments and impact on businesses and entrepreneurs worldwide.
There's a saying in the world of SEO that "content is king", and Google's algorithms prioritize high-quality content to improve search rankings.
With the emergence...
With an insightful SEO strategy, IMP and a client in the dietary supplement industry increased the website's organic traffic by 679% in 12 months.
Search...
Keyword research is an indispensable step for businesses to determine a strategy to optimise the user experience on their website. Read the article below to explore.
