Case Study

Welcome Email helps convert 12% of Leads into customers

By revamping the Welcome email's content and design, IMP's client achieved a conversion rate of up to 12%, bringing in $16,000 in email revenue...

Bulk purchase promotions boosted the average order value (AOV) by 20%

For E-commerce businesses, AOV (average order value) is a crucial metric and needs to be optimized regularly. After two months of boosting bulk purchase...

Revenue from abandoned cart email increased by 43% after one month

In Ecommerce, the phrase "cart abandonment" or "abandoned cart" refers to the abandoning shopping cart of customers. According to a report by Baymard Institute,...

Email Marketing

How to maximize customer lifetime value?

To achieve the goal, companies need to maximize customer lifetime value. Read this article to explore the way.

Ways to calculate customer lifetime value that the business should know

Customer lifetime value is important to a business because it helps determine the profit that companies can gain. Let find out ways to calculate them.

Understanding customer lifetime value

The successful businesses are the ones with the most loyal customers. So companies should understand thoroughly CLV to gain that.

Shopify Implementation

Things To Keep In Mind While Building A Shopify Store

Setting up an effective online store on Shopify also requires many considerations. Check it out.

Shopify tips all store owners need to know

Businesses and store owners need to know well about Shopify to carry out their business. Read this article.

How to sell on Shopify: A definitive beginner’s guide

Shopify sales knowledge and experience is what a business/seller should be well equipped to make huge profits from this e-commerce platform.

Keyword Research

Why do businesses need to research SEO keywords?

Keyword research is an indispensable step for businesses to determine a strategy to optimise the user experience on their website. Read the article below to explore.

The importance of keyword research for market research

When starting a business or developing a new product, a business needs to do market research. So how can keyword research help that?

Basic Keyword Research Checklist

Businesses need to research keywords first when starting SEO. Explore the process below.