Case Study

Reduce Advertising Costs by Over 15% With Attribution Model Adjustments

By changing the time window in the Facebook Attribution Model, IMP has helped a beauty industry client reduce their advertising budget by 15.55%. An Overview...

6 Key Differences Between B2B and B2C Marketing You Should Know

B2B and B2C marketing are two different types of marketing, each with its techniques and strategies. This article will explore those distinctions by examining...


Following IMP's five best practices when implementing Instagram Ads in the US market, a client saw a dramatic increase in their conversion rate – up to 30%.

Email Marketing

8 Effective Ways to Harness AI Technology in Email Marketing

Learn how to use AI tools and strategies to boost your email marketing performance in this blog post.

Email Marketing for Each Stage of the Customer Lifecycle

Learn how to use email marketing at each stage of the customer lifecycle and get tips to build effective email campaigns you can use.

From Clicks to Conversions: 8 Effectively Measure Email Marketing Metrics for the Modern Era

To measure and optimize campaigns to achieve your goals, learn how to track and analyze the most important email marketing metrics in this article.

Shopify Implementation

The Ultimate Guide to Successfully Launching a Global Online Cosmetic Brand

This article will share invaluable tips and strategies for building a successful cosmetics business online, from product selection to digital marketing.

Things To Keep In Mind While Building A Shopify Store

Setting up an effective online store on Shopify also requires many considerations. Check it out.

Shopify tips all store owners need to know

Businesses and store owners need to know well about Shopify to carry out their business. Read this article.

Keyword Research

Why Can’t AI Fully Replace SEO Yet?

There's a saying in the world of SEO that "content is king", and Google's algorithms prioritize high-quality content to improve search rankings.  With the emergence...

Why do businesses need to research SEO keywords?

Keyword research is an indispensable step for businesses to determine a strategy to optimise the user experience on their website. Read the article below to explore.

The importance of keyword research for market research

When starting a business or developing a new product, a business needs to do market research. So how can keyword research help that?