Case Study

Reduce Advertising Costs by Over 15% With Attribution Model Adjustments

By changing the time window in the Facebook Attribution Model, IMP has helped a beauty industry client reduce their advertising budget by 15.55%. An Overview...

6 Key Differences Between B2B and B2C Marketing You Should Know

B2B and B2C marketing are two different types of marketing, each with its techniques and strategies. This article will explore those distinctions by examining...


Following IMP's five best practices when implementing Instagram Ads in the US market, a client saw a dramatic increase in their conversion rate – up to 30%.

Email Marketing

20 Email Automation Examples for Marketing Workflow Mastery

Explore how top brands harness the power of email automation and glean insights to enhance the effectiveness of your email marketing campaigns.

8 Upcoming Trends Defining Your Email Marketing Strategy 2024 

Explore innovative approaches and stay at the forefront of digital communication to maximize the impact of your email campaigns.

Beyond “Shop Now”: Creating Email CTAs That Captivate And Convert

Elevate your email campaigns to new heights by creating compelling CTAs that increase engagement and improve conversion rates.

Shopify Implementation

The Ultimate Guide to Successfully Launching a Global Online Cosmetic Brand

This article will share invaluable tips and strategies for building a successful cosmetics business online, from product selection to digital marketing.

Top Shopify Statistics, Facts & Figures Updates, July 2023 

Discover the most up-to-date statistics, facts, and figures highlighting Shopify's accomplishments and impact on businesses and entrepreneurs worldwide.

4 of the Best Examples of Fitness Shopify Stores

Transform your Shopify fitness with these 4 of the best examples on the market. Read on to learn everything about it.

Keyword Research

Why Can’t AI Fully Replace SEO Yet?

There's a saying in the world of SEO that "content is king", and Google's algorithms prioritize high-quality content to improve search rankings.  With the emergence...

Organic Traffic Increased 679% In 12 Months Thanks To An Insightful SEO Strategy

With an insightful SEO strategy, IMP and a client in the dietary supplement industry increased the website's organic traffic by 679% in 12 months. Search...

Why do businesses need to research SEO keywords?

Keyword research is an indispensable step for businesses to determine a strategy to optimise the user experience on their website. Read the article below to explore.