IMP successfully helped our client achieve an impressive 159% increase in lead generation through Google Ads. Our strategy has driven more qualified leads and created more opportunities for converting these leads into clients.



According to data from Global Date and Expert Market Research, the Vietnam Kitchen Sanitary Equipment Market is projected to continue growing at an annual rate of 6.5%, reaching $785 million by 2032. The Vietnam Construction Materials Market is also expected to see substantial growth, with an annual rate of over 6% from 2024 to 2027.

In this fast-moving market, our client, with 15 years of experience in construction materials, kitchenware, and sanitaryware, needed a partner to help them thrive. With projections showing the constant growth of this industry, our client recognized they had to seize every opportunity. 

Therefore, they approached IMP Marketing for solutions to enhance their lead generation, with a specific focus on increasing the number of potential customers who would contact them for product consultations.

Could we make it happen in this dynamic landscape? In just four months, our answer was “yes.”


Our approach includes several vital steps:


After four months of dedicated implementation, IMP delivered the following remarkable results:

Moreover, the quality of leads also improved, leading to more opportunities for converting leads into clients, hence increasing the revenue.


This significant increase in lead generation shows the importance of a carefully planned and well-executed strategy. This result demonstrates our commitment and capability to help businesses thrive in the dynamic digital landscape.

Contact IMP for sustainable Digital Marketing solutions at

IMP provides digital marketing services for global ecommerce companies. Our solutions help businesses increase their profits sustainably and reduce dependency on paid media.