IMP at Google Marketing Live 2025
We’re excited to be at Google Marketing Live 2025, connecting with marketing leaders from around the world and gaining fresh insights to drive better performance and ROI. As a long-time Google Partner, this event is always a chance for us to stay ahead of the curve, exploring the newest ad innovations, smarter AI tools, and […]
IMP 2024 | COMPANY TRIP RECAP
Last week, IMP Marketing had a wonderful trip to Phan Thiet. This wasn’t about hitting deadlines or planning strategies. It was about the connections we made, the fun we had, and the teamwork we built. From thrilling sand dune adventures to refreshing dips in the turquoise waters, we made unforgettable memories. At IMP, how hard […]
3 Days, 2 Nights in Vung Tau | Company Trip
Three days and two nights in Vung Tau, filled with laughter, team hugs, and sandy feet. It wasn’t just a trip, but a much-needed break for everyone to recharge, reconnect, and celebrate how far we’ve come together. From morning games on the beach to late-night talks and shared meals, every moment reminded us that IMP […]
[Training Recap] Leveraging AI For Smarter Ecommerce
![[Training Recap] Leveraging AI For Smarter Ecommerce](https://impmarketing.co/wp-content/uploads/2025/05/500194964_1264765885651449_4261050191154237555_n-1024x815.jpg)
Yesterday, we wrapped up two insightful AI training sessions with Hoang Le, Founder & CEO of Staspi.ai Agent. Instead of the usual “robots will take your job” conversation, the sessions focused on how to truly work smarter with AI from crafting better prompts and building authentic, human-sounding content to creating ad-ready visuals faster than ever. […]
Buid An In-House Team Or Partner With A Revenue-Sharing Agency
For most SME founders, the real challenge usually comes down to two limited resources: money and time.How do you invest the least, get the biggest return, and avoid burning yourself out along the way? That question quietly sits behind almost every major decision inside a company. And it often comes up when founders have to […]
Smarter Content. Better Results with AI
At IMP Marketing, we’re not just keeping up with tech – we’re using it to work smarter, faster, and more effectively for our clients. Last week, part of our team joined an intensive workshop on how to automate the content creation process with AI – from scripting, editing, to publishing in just a few clicks. […]
11 Years Of Transformation
In 2025, we mark 11 years not just of growth but of reinvention. What started as a digital marketing agency has grown into something bigger: an eCommerce Marketing Agency powered by a Revenue Sharing Model, designed to help brands scale faster and smarter. That means no cookie-cutter retainers, no wasted spend, no “we get paid […]
4 Types of Meetings In A Revenue Sharing Agency And How To Run Them Effectively
When IMP restructured around the Revenue Sharing model, we uncovered a silent but serious resource drain: meetings. Run poorly, meetings don’t just waste time, they drain team morale, disrupt workflows, slow down progress, and even cost valuable business opportunities. If a team leaves a meeting confused about who’s doing what, or if a week is […]
What It Takes For A Brand To Scale Through A Revenue Sharing Model
In the previous post, we shared five key criteria to determine whether a business is truly ready to partner with an eCommerce marketing agency with revenue sharing model: data transparency, long-term thinking, lean operations, data-driven decision-making, and an open, collaborative mindset. But readiness alone isn’t enough. The harder question is: among the businesses that meet […]
Why Don’t More Marketing Agencies Adopt The Revenue Sharing Model?
Revenue Sharing offers a very different kind of partnership, one where both sides share the risk and split the rewards. From a client’s perspective, it makes perfect sense. Working with an agency that only earns when you earn creates far stronger incentive alignment than traditional hourly or KPI-based pricing. It sounds great on paper, but […]
