Case Study
Reduce Advertising Costs by Over 15% With Attribution Model Adjustments
By changing the time window in the Facebook Attribution Model, IMP has helped a beauty industry client reduce their advertising budget by 15.55%.
An Overview...
6 Key Differences Between B2B and B2C Marketing You Should Know
B2B and B2C marketing are two different types of marketing, each with its techniques and strategies. This article will explore those distinctions by examining...
THE CONVERSION RATE REACHED 30% WHEN ADVERTISING ON INSTAGRAM
Following IMP's five best practices when implementing Instagram Ads in the US market, a client saw a dramatic increase in their conversion rate – up to 30%.
Organic Traffic Increased 679% In 12 Months Thanks To An Insightful SEO Strategy
With an insightful SEO strategy, IMP and a client in the dietary supplement industry increased the website's organic traffic by 679% in 12 months.
Search...
Increasing 1.5% rentention rate after the Black Friday month
By offering a month-long discount and gift promotion, IMP’s client implemented a strategy to increase the customer retention rate to 1.5%.
