Case Study
Increasing 1.5% rentention rate after the Black Friday month
By offering a month-long discount and gift promotion, IMP’s client implemented a strategy to increase the customer retention rate to 1.5%.
Increasing 1% conversion rate by optimizing mobile experience in Email Marketing
By optimizing Email Marketing on mobile devices, IMP helped a client increase the conversion rate by 1% and reach Halloween revenue of $164,000.
Achieving multi-purpose objectives on Mother’s Day without discounting
Using Email Marketing as the primary channel in Mother's Day campaign, IMP supported one client reach over $120.000 in revenue without discounting.
How EMERALD RUN 2022 donated 1,372 trees for the forest
Campaign summary:
Emerald Run 2022 virtual race, co-organized by IMP and sponsored by the Embassy of Ireland in Vietnam, attracted 740 runners and donated 1,372...
Email Marketing contributed more than 50% in revenue during the Summer Sale
By targeting existing customers through Email Marketing, a client of IMP easily surpassed slow summer months. Only in 3 days, their Summer Sale campaign...
