Increasing 1.5% rentention rate after the Black Friday month
By offering a month-long discount and gift promotion, IMP’s client implemented a strategy to increase the customer retention rate to 1.5%.
Increasing 1% conversion rate by optimizing mobile experience in Email Marketing
By optimizing Email Marketing on mobile devices, IMP helped a client increase the conversion rate by 1% and reach Halloween revenue of $164,000.
Achieving multi-purpose objectives on Mother’s Day without discounting
Using Email Marketing as the primary channel in Mother's Day campaign, IMP supported one client reach over $120.000 in revenue without discounting.
How EMERALD RUN 2022 donated 1,372 trees for the forest
Campaign summary: Emerald Run 2022 virtual race, co-organized by IMP and sponsored by the Embassy of Ireland in Vietnam, attracted 740 runners and donated 1,372...
Email Marketing contributed more than 50% in revenue during the Summer...
By targeting existing customers through Email Marketing, a client of IMP easily surpassed slow summer months. Only in 3 days, their Summer Sale campaign...
E-commerce promotions to drive sales (USA & Canada markets)
E-commerce promotions play an important role in driving sales and customer acquisition. We’ve put together everything you need to know in this article.
Top popular types of sales promotions for ecommerce businesses
In e-commerce, promotions and discounts play a crucial role in fostering revenue growth. Here are the most common types you can use for your store.
Obtaining 5x ROAS by optimizing Pinterest ads for E-commerce
Using Pinterest to reach many potential customers, IMP helped LLBA Professional - an eyelash extensions manufacturer and supplier - increase their revenue sustainably. With...
Women’s day campaign brought $2 million in revenue
On International Women’s Day (08/03), the world celebrates all women - their strengths, accomplishments and potential. Worldwide brands offer various promotions to customers during...
Flash Sale brought more than USD40,000 in revenue
A Flash Sale is a discount or promotion offered for a limited time that many businesses choose to implement during end-of-season sales. Thanks to...