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Email Benchmarks

Email Benchmarks for Q4 2023: Statistics and Ways to Improve Metrics

Explore the latest email marketing benchmarks for 2023 and insightful statistics alongside effective strategies to enhance your email campaign metrics.
Email Marketing Automation: Definitions, Benefits, and Implementation

Email Marketing Automation: Definitions, Benefits, and Implementation

Email automation helps brands reach the right audience with relevant messages at the right time to build long-term customer relationships and increase revenue. What is...

Increase customer loyalty and store revenue with the “Happy Birthday” program

Specific figures achieved from the campaign: Implementing time: 15 months Happy birthday to 21,672 customers Revenue gained: 120,000 CAD A customer's birthday is a valuable opportunity for businesses...
Bulk purchase promotions boosted the average order value (AOV) by 20%

Bulk purchase promotions boosted the average order value (AOV) by 20%

For E-commerce businesses, AOV (average order value) is a crucial metric and needs to be optimized regularly. After two months of boosting bulk purchase...
Open rate reached 40% by optimizing subject line

Open rate reached 40% by optimizing subject line

By optimizing the subject line, IMP has helped a client achieve an opening rate of over 40% in a short time. This increase led...
Store Revenue Reached $1.5 million Thanks To The "Black Friday & Cyber Monday Sale"

Store Revenue Reached $1.5 million Thanks To The “Black Friday &...

Black Friday is an excellent occasion for businesses to launch sales and discount campaigns to boost revenue. For e-commerce companies, this is a perfect...
Email Marketing contributed more than 50% in revenue during the Summer Sale

Email Marketing contributed more than 50% in revenue during the Summer...

By targeting existing customers through Email Marketing, a client of IMP easily surpassed slow summer months. Only in 3 days, their Summer Sale campaign...
Customer Lifetime Value in E-Commerce

Customer Lifetime Value in E-Commerce

Customer lifetime value is an essential companies need to concern about when running their business. How can we optimize that in e-commerce?
Creating Email CTAs That Captivate And Convert

Beyond “Shop Now”: Creating Email CTAs That Captivate And Convert

Elevate your email campaigns to new heights by creating compelling CTAs that increase engagement and improve conversion rates.
Understanding customer lifetime value

Understanding customer lifetime value

The successful businesses are the ones with the most loyal customers. So companies should understand thoroughly CLV to gain that.

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