Email Benchmarks for Q4 2023: Statistics and Ways to Improve Metrics
Explore the latest email marketing benchmarks for 2023 and insightful statistics alongside effective strategies to enhance your email campaign metrics.
Email Marketing Automation: Definitions, Benefits, and Implementation
Email automation helps brands reach the right audience with relevant messages at the right time to build long-term customer relationships and increase revenue.
What is...
Beyond “Shop Now”: Creating Email CTAs That Captivate And Convert
Elevate your email campaigns to new heights by creating compelling CTAs that increase engagement and improve conversion rates.
Nurturing Beauty Brands: Email Marketing Impact and Best Practices
We'll delve into the profound influences of email marketing on the beauty sector's success and share some best practices that businesses can adopt. Read more!
Increase customer loyalty and store revenue with the “Happy Birthday” program
Specific figures achieved from the campaign:
Implementing time: 15 months
Happy birthday to 21,672 customers
Revenue gained: 120,000 CAD
A customer's birthday is a valuable opportunity for businesses...
8 Upcoming Trends Defining Your Email Marketing Strategy 2024
Explore innovative approaches and stay at the forefront of digital communication to maximize the impact of your email campaigns.
20 Email Automation Examples for Marketing Workflow Mastery
Explore how top brands harness the power of email automation and glean insights to enhance the effectiveness of your email marketing campaigns.
A How-To Guide to Create Non-Spam Email Blasts
Learn the essential techniques and strategies to create email blasts that engage and resonate with your audience without triggering spam alarms.
Email Marketing contributed more than 50% in revenue during the Summer...
By targeting existing customers through Email Marketing, a client of IMP easily surpassed slow summer months. Only in 3 days, their Summer Sale campaign...
Understanding customer lifetime value
The successful businesses are the ones with the most loyal customers. So companies should understand thoroughly CLV to gain that.
