Marketing Automation Tactics in E-commerce
Marketing automation is a vital part in E-commerce to help businesses gain the success. How to conduct Marketing automation in E-commerce?
Achieving multi-purpose objectives on Mother’s Day without discounting
Using Email Marketing as the primary channel in Mother's Day campaign, IMP supported one client reach over $120.000 in revenue without discounting.
Understanding customer lifetime value
The successful businesses are the ones with the most loyal customers. So companies should understand thoroughly CLV to gain that.
Email Marketing contributed more than 50% in revenue during the Summer...
By targeting existing customers through Email Marketing, a client of IMP easily surpassed slow summer months. Only in 3 days, their Summer Sale campaign...
Store Revenue Reached $1.5 million Thanks To The “Black Friday &...
Black Friday is an excellent occasion for businesses to launch sales and discount campaigns to boost revenue. For e-commerce companies, this is a perfect...
Increasing 1% conversion rate by optimizing mobile experience in Email Marketing
By optimizing Email Marketing on mobile devices, IMP helped a client increase the conversion rate by 1% and reach Halloween revenue of $164,000.
8 Upcoming Trends Defining Your Email Marketing Strategy 2024
Explore innovative approaches and stay at the forefront of digital communication to maximize the impact of your email campaigns.
8 Effective Ways to Harness AI Technology in Email Marketing
Learn how to use AI tools and strategies to boost your email marketing performance in this blog post.
Order Rate from Browse Abandonment Email reached 6%
Email browse abandonment (a reminder of searched products) is one of the automated emails that attract customers to the website and increase the purchasing...
Expanding Horizons in Email Reporting: Look Beyond Clicks and Opens
Explore email reporting for insights beyond clicks and opens, enhancing your understanding of your email campaigns.
