Metrics

Customer Acquisition Cost

Customer Acquisition Cost: A Comprehensive Guide to Calculating and Optimizing

Master how to calculate and optimize Customer Acquisition Cost (CAC) to enhance profitability and sustainable growth.
Customer Retention Rate

Customer Retention Rate: Key Metrics, Best Strategies and Examples for Your Ecommerce Business

How important is it for your business to have repeat customers? What strategies can you employ to increase repeat purchases from your customers? Read more in this article.
Ways to calculate customer lifetime value that the business should know

Ways to calculate customer lifetime value that the business should know

Customer lifetime value is important to a business because it helps determine the profit that companies can gain. Let find out ways to calculate them.
Understanding customer lifetime value

Understanding customer lifetime value

The successful businesses are the ones with the most loyal customers. So companies should understand thoroughly CLV to gain that.

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