Things To Keep In Mind While Building A Shopify Store

Due to many great benefits, Shopify has become one of the most popular online sales solutions. Users can create their own Shopify store easily and quickly. However, setting up an effective online store also requires many considerations. Let’s follow the things to keep in mind when setting up a Shopify online store.

What is Shopify?

Perhaps, the keyword “Shopify” is no longer unfamiliar to most businesses/brands in business, especially e-commerce companies. So what is Shopify? Shopify is one of the four most complete and popular e-commerce platforms nowadays, allowing users to use many functions for online business after registering to create a Shopify account.

Specifically, after signing up for paid plans from Shopify, users can build their own Shopify online store by themselves; not only that, with a set of valuable tools from the platform, users can choose the best design according to their needs, add products and post product information, process customer orders, process online payment transactions through various payment gateways, run promotions, discounts, connect and reach out to customers… and much more.

At the same time, building their own Shopify sales website is a more affordable option than hiring a third party to build an online store. The platform itself is also considered a reliable solution in the long run, constantly upgrade and ready to support users through many quick and easy contact methods.

Notes when setting up Shopify online store

Shopify will become an effective tool for the business of any brand. However, for the business process on this e-commerce platform to be effective, users need to note a few issues as below when setting up a Shopify store.

Choose a domain name

After completing the basic steps to set up the store, the store website will have a default subdomain, for example “”. If you do not like this default domain name, users can change the domain name themselves by upgrading to a standard custom domain name at any time through Shopify. To make this change, users need to click on the “Buy new domain” button and follow the process as instructed by Shopify. This process will be done very quickly without taking much time.

Guaranteed payment methods

Before the customer buys anything, the business/brand needs to integrate the Shopify store with the online payment gateway, this can be done in the “Settings/Payments” section. By default, Shopify integrates with the online payment gateway PayPal. Still, in addition, it allows businesses/brands to accept credit card payments through various other payment gateways and several specific alternative payment methods.

However, the easiest and fastest way to solve this problem is still to use the default PayPal payment gateway, no need to adjust anything, as long as the business/brand uses the same email address for both its Shopify and PayPal online stores.

Set the store as public

The final step in setting up a Shopify online store is to set it up as public. Go to “Online Store/Overview” and press the “Unlock your store” button.

Setting up a Shopify store will become quicker and easier if you keep these essential notes in mind. Thanks to that, businesses will know how to optimize Shopify’s efficiency and get the most benefits.

IMP provides digital marketing services for global ecommerce companies. Our solutions help businesses increase their profits sustainably and reduce dependency on paid media.