How to sell on Shopify: A definitive beginner’s guide

Shopify is one of the most popular e-commerce platforms today. When encroaching on the online business market, Shopify sales knowledge and experience is what a business/seller should be well equipped to make huge profits from this e-commerce platform.

1. Why should we use Shopify for sales?

Among the top 5 e-commerce platforms globally, Shopify is increasingly attracting users and countless businesses to use it as a valuable tool for their online business. This platform is occupying a vast position, as one of the largest online sales platforms in the world. This allows the user’s store and the products posted to be accessible to get a more extensive customer base, including a group of potential customers who can retain for a long time.

In addition, with a store of useful interfaces and features, Shopify makes it easier for businesses/sellers to manage and customise their sales website. This platform also recommends for users who have never had experience selling on Shopify or have no knowledge and programming skills. Hosting will be provided as soon as the user registers a

Shopify account to help increase the safety and security of the online business website, avoiding the case of the website crashing or losing due to third parties such as hackers. What’s more, Shopify platform provides 24/7 customer support through multiple communication methods like chat, phone, email or forum, making it easier for users to resolve issues, which arise in connection with the website built from this platform. In addition, Shopify is always ready to provide maximum support in promoting and marketing products from users’ online stores.

2. Effective sales experience on Shopify

For an online business to bring optimal results, businesses/sellers need to equip themselves with practical knowledge and experience when selling on Shopify. Users should refer to the Shopify sales instructions below, which will bring better results for online businesses on this platform

Thorough market research and product analysis: Thorough market research and product analysis will bring more benefits to the online business. Understanding the advantages/disadvantages of products will help companies to optimize product promotion as well as increase profits faster.

SEO optimization: According to many current statistics, the number of users shopping online on mobile devices accounts for more than 50% of total online shoppers. That’s why Shopify users should optimise SEO for all factors, such as main keywords, meta tags, page loading speed and increase the site friendliness for mobile customers.

Enhance promotion and brand awareness: Product promotion is an indispensable process no matter what business/seller wants to trade. Currently, owing to the development of information technology and social networks, it is easier to promote websites and products, helping products reach a larger number of customers as well as increase brand awareness many times higher.

Increase customer reliability: To increase customer reliability, the sales website needs to design with a convenient and easy-to-use interface. In addition, return policies, terms of service, and product certifications are all essential.

Integrating popular payment methods: Integrating payment methods and supporting popular payment gateways makes customers more convenient and comfortable when deciding to buy.

Knowing how to sell on Shopify can help businesses increase revenue and bring better results in the long-term business. If businesses plan to build an online business platform, consider using this popular platform.

IMP provides digital marketing services for global ecommerce companies. Our solutions help businesses increase their profits sustainably and reduce dependency on paid media.