top shopify statistics facts figures updates

Shopify is one of the world’s leading ecommerce platforms, making it easier for brands to sell online. If you want to expand your ecommerce business, the following Shopify statistics will help you understand this platform better and facilitate a smoother transition. Let’s dive into this article! 

Some Key Facts About Shopify

Some Key Facts About Shopify
  1. Shopify is an all-in-one ecommerce platform that operates on the cloud, allowing users to build and manage online stores effortlessly. Originally developed in 2006 to sell snowboarding equipment, it has grown into a versatile platform catering to online stores of all sizes and industries. 
  2. Shopify merchants have multiple options to sell their products across various sales channels. These include popular platforms like Facebook, Instagram, eBay, Amazon, and TikTok. Moreover, Shopify offers a convenient “buy button” feature that allows selling products directly from a Shopify store on any website or blog, thanks to its embeddable widget.
  3. With support for 20 languages, Shopify offers a customizable and personalized online shopping experience through language customization.
  4. Shopify has operated for 17 years, generating over $700 billion in sales. The company’s revenue in 2022 was $70 million, with $5.6 billion in sales revenue and a 26.6% increase from the previous year.
  5. Shopify dominates the eCommerce platform market in the USA. It holds an impressive 25% share by December 2022, making it the go-to choice for many online businesses.
  6. Online sellers from over 175 countries use Shopify, and about 63% of Shopify stores are estimated to be based in the US. 
  7. As of December 2022, there are currently 2,002,945 live stores on the Shopify platform.
  8. Shopify powers more than 4.12 million ecommerce sites. 
  9. Shopify is a popular platform that hosts various brands across industries such as fitness, culinary, and fashion.

Shopify’s Top Statistics

Shopify’s Top Statistics

Shopify has a range of features that give merchants the support and power to launch their online stores, attract customers, drive traffic, and convert them into successful customers. Additionally, Shopify analytics offers actionable insights into website data, empowering merchants to improve their marketing efforts. Based on our research, here are some key statistics that highlight Shopify’s importance in the eCommerce world:

  1. As of July 2022, Shopify has secured a significant 11% share in the ever-expanding eCommerce market. 
  2. Shopify generates over two-thirds of its revenue from transaction fees, payment processing fees, and other merchant services. These sources contribute to 75% of the company’s overall earnings. 
  3. Most Shopify stores fall into the Clothing category, accounting for 27.7% of all stores. Following closely are Jewelry & Watches and Home & Garden at 12.5% and 12.4% respectively.
  4. Shopify Plus is predominantly used in the US, making up 62% of users, followed by the UK at 10% and Canada at 9%.
  5. The usage of Shopify is prominent across various industries, with retail accounting for 18%, followed by apparel & fashion at 11%, and computer software at 6%. 
  6. Littledata surveyed 3,223 Shopify stores in September 2022. The findings revealed that the average conversion rate for Shopify was 1.4%. It is important to note that conversion rates vary significantly across different industries. 
  7. Organic traffic contributes to 90% of the overall traffic to the Shopify platform, with common keywords being “Shopify login” and “Business name generator.” 
  8. Shopify empowers store owners to utilize 3D product images, which can boost conversion rates by an impressive 250%.
  9. As of 2023, over 13,000 active Shopify Plus stores exist, benefiting from Shopify’s enterprise-level platform. In the UK, there are nearly 1,000 such stores. 
  10. With the increasing influence of social media networks driving mobile traffic, the preference for handheld devices in purchasing is growing.
  11. Shopify boasts approximately 2.1 million active users daily, although this number can fluctuate.

Global Shopify Statistics

Global Shopify Statistics

In March 2020, Shopify sellers made a global economic impact of over $319 billion. To put this into perspective, if all Shopify merchants were considered a single company, they would rank as the 7th largest in revenue, surpassing giants like Apple, BP, and Volkswagen. 

Shopify has revolutionized brand selling by opening up new avenues that were once harder to access, significantly impacting its merchants.

  1. Shopify has significantly impacted the global economy, contributing $319 billion to global economic activity. This number is expected to rise even further in the coming years. 
  2. In the UK market, Shopify holds a market share of 20%, second only to WooCommerce at 25%. 
  3. Shopify’s popularity is evident as it received 56.2 million visits in March 2022, 53.5 million in April, and 55.8 million in May, globally. 
  4. Shopify boasts 3.9% and 2.7% market shares in Germany and Spain, respectively. 
  5. Across the Netherlands, Norway, and Luxembourg, Shopify is utilized by 8% of online stores, while in Denmark, that number rises to 15%. 
  6. In Sweden, Shopify is used by 5% of online stores, and in the United Arab Emirates, it is used by 4%. 
  7. Notably, in the UK, the number of business owners using Shopify for launching online ventures has seen a remarkable surge of 106% in the previous year. 
  8. Additionally, France has the fewest Shopify store transactions globally. 
  9. Shopify takes the lead in the US eCommerce software market, with almost 29% of websites using eCommerce technologies. 
  10. Shopify, a popular ecommerce platform, has gained significant traction in English-speaking countries. However, it is further expanding its presence in the fast-growing ecommerce market of the Asia-Pacific region through strategic partnerships with eCommerce in Indonesia, Thailand, and the Philippines.
  11. While penetrating the Chinese market poses challenges for Western companies, it is worth noting that Shopify currently powers approximately 8,024 stores in China.
  12. In a rapidly expanding global eCommerce landscape, Shopify aims to be recognized as “the world’s first global retail operating system.”

Shopify App Statistics

Shopify App Statistics

The Shopify App Store offers many apps that empower millions of stores to run seamlessly. With over 8,000 apps developed by Shopify and third-party companies, merchants can find various paid and free apps for multiple needs, such as inventory management, dropshipping, SEO marketing, and store customization.

  1. Over 87% of merchants rely on Shopify apps for their various needs, utilizing an average of 6 apps per merchant. 
  2. In 2020, Shopify’s app developer partners earned an impressive $233 million. 
  3. Among the popular apps used by Shopify merchants are Facebook channel, Google channel, Shopify Email, Point of Sale, PageFly Landing Page Builder, and Buy Button channel, among others.

Shopify Statistics For Your Business

Shopify Statistics For Your Business
  1. According to Statista, Shopify stores experienced an impressive 50% increase in sales in 2019, while the global eCommerce market only saw a 21% increase. 
  2. Over 50% of Shopify stores and ecommerce companies have repeat customers, with the average shopper making 3.8 purchases from the same online shop. This indicates that Shopify stores provide an outstanding customer experience, resulting in customers returning for more products and services.
  3. Achieving an average revenue of $88 per customer in 2022, compared to an average revenue of $72 per customer in 2020. 
  4. Shopify conversion rates show that email users have the highest rate at 4.29%. Product search comes in second at 3.04%, followed by direct examination at 2.93% and social media at 1.81%. Among email marketing providers for Shopify, Klaviyo is leading the way, snowballing compared to its competitor, Mailchimp. 

The Biggest Shopify Stores

Shopify is the chosen ecommerce solution for companies of all sizes. From small fashion boutiques to celebrity brands, global FMCG brands, and established household names, they all trust and utilize the Shopify platform. Some well-known companies that rely on Shopify for online sales include Netflix, Penguin Books, and Staples.

Here are some interesting facts about companies and brands using Shopify:

  • Kylie and Kris Jenner have been using Shopify Plus since 2014 to power their popular cosmetics brand Kylie Cosmetics.
  • Even celebrity couple David and Victoria Beckham are Shopify customers. Their companies “Eyewear by David Beckham” and “Victoria Beckham” run on Shopify’s ecommerce infrastructure.
  • Shopify is also the ecommerce platform for British songstress Adele, who powers her merchandise store with Shopify.
  • In addition, sports brands such as GymShark, the LA Lakers, Decathlon, and Fitbit all utilize Shopify’s platform to sell their product catalogs worldwide.
  • Of course, Shopify is also widely adopted by many small businesses. For example, Style Factory, a client of Little Paper Mill, which is an artisanal Irish greetings cards provider, and The Cufflink Store, which offers bespoke cufflinks, have successfully succeeded through the Shopify platform.


Based on the statistical data on business results and growth rates, it is evident that Shopify is a platform worth considering for businesses. Well-known brands in the e-commerce market, like Tesla, Deloitte, and Forbes, have also utilized this platform to operate their business activities. You can refer to their store building strategies to optimize your website and increase your business’s conversion rate.

*References: Shopify, Style Factory, Builtwith, Techwireasia, Market Splash.

IMP provides digital marketing services for global ecommerce companies. Our solutions help businesses increase their profits sustainably and reduce dependency on paid media.