Top KPIs Every E-commerce Merchant Should Monitor
The top KPIs in this blog post provide valuable insights, optimize performance, and drive success in the fast-paced world of e-commerce. Learn more!
8 Effective Ways to Harness AI Technology in Email Marketing
Learn how to use AI tools and strategies to boost your email marketing performance in this blog post.
Email Marketing for Each Stage of the Customer Lifecycle
Learn how to use email marketing at each stage of the customer lifecycle and get tips to build effective email campaigns you can use.
From Clicks to Conversions: 8 Effectively Measure Email Marketing Metrics for...
To measure and optimize campaigns to achieve your goals, learn how to track and analyze the most important email marketing metrics in this article.
Increasing 1.5% rentention rate after the Black Friday month
By offering a month-long discount and gift promotion, IMP’s client implemented a strategy to increase the customer retention rate to 1.5%.
Increasing 1% conversion rate by optimizing mobile experience in Email Marketing
By optimizing Email Marketing on mobile devices, IMP helped a client increase the conversion rate by 1% and reach Halloween revenue of $164,000.
Achieving multi-purpose objectives on Mother’s Day without discounting
Using Email Marketing as the primary channel in Mother's Day campaign, IMP supported one client reach over $120.000 in revenue without discounting.
Email Marketing contributed more than 50% in revenue during the Summer...
By targeting existing customers through Email Marketing, a client of IMP easily surpassed slow summer months. Only in 3 days, their Summer Sale campaign...
Women’s day campaign brought $2 million in revenue
On International Women’s Day (08/03), the world celebrates all women - their strengths, accomplishments and potential. Worldwide brands offer various promotions to customers during...
Flash Sale brought more than USD40,000 in revenue
A Flash Sale is a discount or promotion offered for a limited time that many businesses choose to implement during end-of-season sales. Thanks to...
