Reduce Advertising Costs by Over 15% With Attribution Model Adjustments
By changing the time window in the Facebook Attribution Model, IMP has helped a beauty industry client reduce their advertising budget by 15.55%.
An Overview...
6 Key Differences Between B2B and B2C Marketing You Should Know
B2B and B2C marketing are two different types of marketing, each with its techniques and strategies. This article will explore those distinctions by examining...
THE CONVERSION RATE REACHED 30% WHEN ADVERTISING ON INSTAGRAM
Following IMP's five best practices when implementing Instagram Ads in the US market, a client saw a dramatic increase in their conversion rate – up to 30%.
Organic Traffic Increased 679% In 12 Months Thanks To An Insightful...
With an insightful SEO strategy, IMP and a client in the dietary supplement industry increased the website's organic traffic by 679% in 12 months.
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Increasing 1.5% rentention rate after the Black Friday month
By offering a month-long discount and gift promotion, IMP’s client implemented a strategy to increase the customer retention rate to 1.5%.
Increasing 1% conversion rate by optimizing mobile experience in Email Marketing
By optimizing Email Marketing on mobile devices, IMP helped a client increase the conversion rate by 1% and reach Halloween revenue of $164,000.
Achieving multi-purpose objectives on Mother’s Day without discounting
Using Email Marketing as the primary channel in Mother's Day campaign, IMP supported one client reach over $120.000 in revenue without discounting.
How EMERALD RUN 2022 donated 1,372 trees for the forest
Campaign summary:
Emerald Run 2022 virtual race, co-organized by IMP and sponsored by the Embassy of Ireland in Vietnam, attracted 740 runners and donated 1,372...
Email Marketing contributed more than 50% in revenue during the Summer...
By targeting existing customers through Email Marketing, a client of IMP easily surpassed slow summer months. Only in 3 days, their Summer Sale campaign...
E-commerce promotions to drive sales (USA & Canada markets)
E-commerce promotions play an important role in driving sales and customer acquisition. We’ve put together everything you need to know in this article.
