How EMERALD RUN 2022 donated 1,372 trees for the forest
Campaign summary:
Emerald Run 2022 virtual race, co-organized by IMP and sponsored by the Embassy of Ireland in Vietnam, attracted 740 runners and donated 1,372...
Email Marketing Automation: Definitions, Benefits, and Implementation
Email automation helps brands reach the right audience with relevant messages at the right time to build long-term customer relationships and increase revenue.
What is...
Reduce Advertising Costs by Over 15% With Attribution Model Adjustments
By changing the time window in the Facebook Attribution Model, IMP has helped a beauty industry client reduce their advertising budget by 15.55%.
An Overview...
THE CONVERSION RATE REACHED 30% WHEN ADVERTISING ON INSTAGRAM
Following IMP's five best practices when implementing Instagram Ads in the US market, a client saw a dramatic increase in their conversion rate – up to 30%.
Obtaining 5x ROAS by optimizing Pinterest ads for E-commerce
Using Pinterest to reach many potential customers, IMP helped LLBA Professional - an eyelash extensions manufacturer and supplier - increase their revenue sustainably. With...
6 Key Differences Between B2B and B2C Marketing You Should Know
B2B and B2C marketing are two different types of marketing, each with its techniques and strategies. This article will explore those distinctions by examining...
Increase customer loyalty and store revenue with the “Happy Birthday” program
Specific figures achieved from the campaign:
Implementing time: 15 months
Happy birthday to 21,672 customers
Revenue gained: 120,000 CAD
A customer's birthday is a valuable opportunity for businesses...
Organic Traffic Increased 679% In 12 Months Thanks To An Insightful...
With an insightful SEO strategy, IMP and a client in the dietary supplement industry increased the website's organic traffic by 679% in 12 months.
Search...
Organic traffic tripled after just five months of implementation
The reduction of dependence on paid ads and the application of SEO strategy also helped this brand resolve cost issues and increase potential customer...
Bulk purchase promotions boosted the average order value (AOV) by 20%
For E-commerce businesses, AOV (average order value) is a crucial metric and needs to be optimized regularly. After two months of boosting bulk purchase...
